Tideline Insights

Peer and Market Intelligence for Canadian Charities

How do we compare with our peers, and with the market?

When revenue or giving moves, boards ask whether it's us or the market. Each quarter, Tideline brings together what your peers report, the donors they reach and the trends shaping Canadian giving, so your leadership team can answer with evidence and see where your organization could go.

A shared resource for the sector

Your own peer and market intelligence analyst, with the cost shared across subscribing charities.

Few charities can justify a full-time analyst to track peers, donors and the giving market. Tideline does that work once, for the sector, and subscribers share the cost. Each subscriber still receives briefs and board-ready charts built around its own organization.

Larger charities pay less than producing this with their own staff, and smaller charities get intelligence they couldn't afford to build. One subscription, with prices set by revenue and published in full. No consulting engagements and no hourly billing.

Questions we help you answer

Strategic question	Intelligence required
Where are we?	Relative financial and organizational position
What is happening around us?	Sector and market trends
Who is gaining ground?	Peer performance and competitive positioning
Why might they be succeeding?	Organizational and fundraising analysis
What is changing?	Donor behaviour, funding and sector developments
What should we be paying attention to?	Emerging opportunities, threats and risks

What you receive

Four research reports a year, one each quarter, each prepared for your charity:

Research component	The question it answers
Peer Landscape	How are Canadian international aid charities performing, and where do we sit?
Peer Profiles	What are our peers doing, and how are they positioning themselves?
Giving Market Outlook	What is happening in the Canadian charitable giving market?
Donor Motivation Index	Why do people give, and what influences their giving decisions?

An executive brief for your CEO and leadership team with each report, showing where your charity sits and the questions worth asking.
Board-ready charts you can drop straight into board and committee packages.
Quarterly updates on new sector research and notable campaigns by major and large charities.
Reports that build on each other. The peers the Landscape identifies as leaders become the starting point for Peer Profiles, and each year's Landscape adds a year of trend. How the year fits together

Built on

Charity financial returns filed with the CRA, read the same way for every charity and checked against audited statements
Statistics Canada data and third-party sector research
Charities' annual reports, websites, and campaign and fundraising materials

Sectors

Currently available for International Aid charities. Social Services and Health are coming soon!

See what your own charity's Peer Landscape brief would look like. We'll send a preview edition with your figures, the brief's structure and its board questions.

Request a preview

See pricing·How we work