Tideline Insights

Each quarter, Tideline brings together the data your peers report, the donors they reach and the trends shaping Canadian giving, so you can see where your organization stands and where it could go.

Questions we help you answer

• How does our income growth compare with the charities we compete with for donors?
• Are we gaining or losing ground in our sector's share of Canadian giving?
• Which donor motivations drive our income, and our peers', and how are they shifting?
• Who gives to charities like ours, and what demographic and values-based patterns sit behind their giving?
• Where are peers finding growth that we may be missing?

What you receive

• A quarterly feature report written for CEOs and leadership teams. Each quarter takes a deeper look at one part of the picture, such as the competitive landscape, giving trends, donor motivations, or updated profiles of every charity in the study.
• Regular quarterly updates on new sector research, campaign activity across the sector, and perspectives from fellow charity leaders.
• Board-ready charts and graphs you can drop straight into board and committee packages.
• Detailed analytical data tables for staff who want to dig into the numbers.

Built on

• Charity financial returns filed with the CRA, plus annual reports and audited statements
• Statistics Canada data and third-party sector research
• Charities' own campaign and fundraising materials

Initial focus

• Canadian charities in International Aid, Social Services and Health