Pricing
One package, written for individual subscribers, priced by charity size.
Tideline works like a shared analyst: instead of each charity building its own peer and market intelligence capacity, subscribers share the cost of one. Every subscriber receives the same full package, prepared for its own charity, and each pays according to its size.
What every subscriber receives
Four feature reports a year, one each quarter. Each report is refreshed once a year in its own quarter and comes with an executive brief and board-ready charts, purpose-built for your charity.
| Quarter | Feature report | The question it answers | Written for |
|---|---|---|---|
| Q1 | Peer Profiles | What are our peers doing, and how are they positioning themselves? | COO, program and fundraising leads |
| Q2 | Giving Market Outlook | What is happening in the Canadian charitable giving market? | CEO and board |
| Q3 | Donor Motivation Index | Why do people give, and what influences their giving decisions? | Fundraising and marketing leadership |
| Q4 | Peer Landscape | How are Canadian international aid charities performing, and where do we sit? | CFO and finance |
Plus, every quarter:
- Summaries of third-party sector research published that quarter
- Notable online campaigns from major and large charities
- Related sector news and items worth knowing
How the year fits together
The four reports are one program. The first half of the year looks at charities, the second at the market and donors, and each report picks up questions the one before it raises:
- Q4, Peer Landscape: where your charity sits, and which peers grew what they put into the field fastest.
- Q1, Peer Profiles: a closer look at the leaders the Landscape identified and other notable peers: their positioning, funding models and fundraising approaches.
- Q2, Giving Market Outlook: whether your giving trend reflects the wider market, from Statistics Canada data on Canadian donors and donations.
- Q3, Donor Motivation Index: which motivations each charity leads with, building on the Peer Profiles, and how charities with similar motivations fared with donors.
- The next Q4: the Landscape refreshed with a new year of returns, so the trends lengthen with each edition.
The longer you subscribe, the longer the record of where your charity has stood against its peers.
Pricing
Pricing is set by your charity's annual revenue, as reported on your charity's current T3010. Every band receives the same full package.
| Annual revenue | Per quarter | Per year |
|---|---|---|
| $100 million and over | $2,000 | $8,000 |
| $50 to $100 million | $1,500 | $6,000 |
| $10 to $50 million | $1,000 | $4,000 |
| $1 to $10 million | $500 | $2,000 |
Prices are in Canadian dollars. No HST/GST is currently charged.
What each size gets from it.
- Major charities: an outside view of the whole field, assembled consistently, that internal teams rarely have time to build.
- Large and Medium charities: comparison with charities of similar scale, and context for fundraising and funding decisions.
- Smaller charities: sector-wide analysis and board-ready charts that would be out of reach to produce alone.
How billing works
- The subscription year is the calendar year.
- Billed once a year, in advance, for the quarters remaining in the year.
- Joining mid-year? You're billed at the per-quarter rate from the current quarter to the end of the year. You receive the current quarter's package right away, plus the remaining packages as they're released. You can also purchase packages from earlier quarters at the standard per-quarter rate.
- Renewal invoices go out in early December, in time for budgets being finalized for the new year.
Key terms
- A 12-month term, or the remainder of the calendar year when you join mid-year
- Payment due within 30 days of invoice
- You'll receive notice before your term ends and renews
The full subscription agreement is provided before you subscribe. Have a question? See the FAQ.
Ready to join? Subscribing takes a short email, and we'll confirm your band before anything is invoiced. Or start with a preview of your own charity's Peer Landscape brief.
How to subscribe